Strategies to Get a High TikTok RPM

Once you’ve reached the milestone of being enrolled in the TikTok Creator Rewards Program, you’ll realize what will most determine how much money you make with the Creator Rewards Program – the RPM.

Selecting a TikTok niche that aligns with your passions and market demand can significantly impact your RPM by attracting a dedicated audience and increasing engagement.

You can find out how to maximize this in this article. If you’re interested in the Creator Rewards program or in general, click on one of the two links!

Understanding RPM on TikTok.

What is RPM on TikTok?

RPM, or Revolutions Per Minute, is a term borrowed from the automotive world, where it measures the speed at which a vehicle’s engine operates.

While TikTok doesn’t have a direct equivalent, understanding RPM can be a useful metaphor for creators, especially those in the cars and driving niche.

Think of RPM on TikTok as the speed and efficiency of your content creation and engagement.

Just like a car engine needs to run smoothly at high RPMs to perform well, your TikTok account needs to maintain high engagement and content quality to maximize your earnings and reach.

What factors influence the RPM?

1.The first thing to consider is the length of your video.

Usually, the longer your video is, the higher the watchtime. This means that if your viewers watch your video longer, you’ll get more money for a thousand views.

Logical - since you have kept the user on the platform longer. Just like maintaining an optimal RPM range enhances fuel economy, optimizing your content length can improve your RPM and overall viewer retention.

2.The interaction with your video is also interesting.

The more people interact with your video, such as liking or commenting on the video, the higher your RPM will be, as these interactions fuel your content's visibility and boost its performance on the platform.

You can find out how to maximize your watch time and engagement here.

The most relevant tip is the following:

Your target group in the TikTok niche decides decisively about your RPM.

The older your viewers are and the richer the countries they come from, the higher your RPM is – also logical.

Advertisers are more willing to spend more money to be outplayed to a financially interested American than to a poor fisherman.

That’s why choosing your topic (also called niche) is so important, because different people are interested in different topics.

That’s why you should try to address a target group that is as affluent as possible, as this has the greatest influence on your RPM. Just like the crankshaft is crucial for an engine's performance at high RPM, targeting the right audience is essential for driving your RPM.

If you’re interested in niches that mostly have a high RPM, this article is certainly for you.

Boosting Your RPM with Engaging Content.

Creating High-Performing Videos.

To boost your RPM on TikTok, focus on creating high-performing videos that captivate your audience. Here are some tips to get you started:

• Attention-Grabbing Captions: Use eye-catching captions to draw viewers in. The first impression matters, so make it count.

• Resonate with Your Audience: Create content that speaks to your target audience. Whether it’s tutorials, challenges, or showcasing your unique skills, make sure it’s something they find valuable and engaging.

• Utilize Trending Hashtags and Challenges: Jump on trending hashtags and challenges to increase your video’s visibility. This can help you reach a broader audience and boost your engagement.

• Optimize Video Length and Timing: Pay attention to the optimal length and timing for your videos. Too long, and you might lose viewers; too short, and you might not fully engage them.

• Encourage Interaction: Ask questions, host Q&A sessions, or request feedback to encourage viewers to interact with your content. The more engagement, the higher your RPM.

Leveraging Hashtags for Higher RPMs.

How to Use Hashtags Effectively.

Hashtags are a powerful tool for increasing your RPM on TikTok. Here’s how to use them effectively:

• Research Popular and Relevant Hashtags: Look for popular and relevant hashtags in your niche, such as #cars, #driving, or #vehicle. This helps you tap into existing communities and trends.

• Mix Niche-Specific and Broad Hashtags: Use a combination of niche-specific and broad hashtags to reach a wider audience. This strategy ensures that your content is discoverable by both targeted and general viewers.

• Create a Unique Hashtag: Develop a unique hashtag for your brand or content series. This not only builds a community around your content but also encourages user-generated content.

• Consistency is Key: Use hashtags consistently across your videos to establish your brand identity and increase discoverability. Consistency helps viewers recognize and follow your content more easily.

• Monitor and Adjust: Keep an eye on your hashtag performance and adjust your strategy as needed. This helps you stay relevant and optimize your RPM over time.

By leveraging these strategies, you can effectively boost your RPM on TikTok, ensuring that your content reaches and engages the right audience.

My own experience.

From my own experience, I can say that you should start building up a suitable target group from the beginning, as it will be much more difficult to show TikTok afterwards that your videos should now be played out to a different target group. The transmission of effective strategies can help achieve higher RPM, similar to how a vehicle's transmission transfers energy to the wheels.

Also, once you’re accepted into the TikTok Creator Rewards Program, it’s important not to go overboard with videos. I have made the experience that I was removed from the program because I was recognized as a spammer. Once allowed again, my RPM was the half then before.

To do this, you should not upload more than one video per day, once you are eligible for the Creator Rewards Program.

TikTok does not perceive this as high-quality content, as it obviously doesn’t take very long to produce a video if you can upload a video several times a day. This results in a low RPM from which you can hardly recover.

You also have to make sure to get as few strikes as possible, like TikTok’s unoriginal content strike. These show TikTok that you are not adhering to their community guidelines. This also leads to a low RPM or that you can not even enter the Creator rewards program.

To learn exactly, which niches have a high RPM, check out this list.

Conclusion.

In conclusion, the RPM is one of your highest assets, so you have to make sure that you hold it as high as possible. But don’t be confused if it drops slightly after a while. This is normal and happens to most creators.

However, it's crucial to be aware of the red line, which is the maximum RPM threshold for an engine. Consistently running an engine at or near this limit can lead to increased wear and potential damage. Adhering to manufacturer guidelines and avoiding the red line is essential to maintain engine health and performance.

MEET FINN

Over the past few years, I’ve explored various niches, experimented with different content types, and learned from both successes and failures. I own a TikTok Channel with more than 70 000 followers. Now I want to teach others, how to build presence on this platform.