75 percent of TikTok users say, that they often become spontaneous buyers when they scroll on TikTok.

One of the reasons for this is that you can order products to your home on TikTok without even leaving the app - thanks to the TikTok Shop.

Engaging with customers through innovative shopping experiences, such as LIVE shopping programs on TikTok, can lead to spontaneous purchases.

As you can probably already imagine, huge sums of money can be earned with the TikTok Shop. This guide will tell you everything you need to know about the TikTok Shop.

What is the Tik Tok Shop?

TikTok Shop is an integrated e-commerce function within the TikTok app that allows users to buy and sell products directly in the app.

Unlike other shopping platforms, TikTok combines shopping with entertainment by seamlessly integrating products into videos or livestreams, making it extremely successful. A

dditionally, TikTok Shop provides features that enable sellers to efficiently manage their sales processes, including handling orders, returns, and customer service.

For sellers, the TikTok Shop offers a huge opportunity for selling products and benefiting from the high interaction rates on TikTok.

Users can find new products by advertising in videos from brands or creators. Creators can receive a certain amount of money per sale for the referral through an affiliate concept.

So it’s a win-win-win concept. If you add the sales commission to TikTok, you even get a win.

Requirements and Order Management for the Tik Tok Shop.

As with most TikTok monetization opportunities, you must first meet some requirements to join the program. These are the requirements:

• Be at least 18 years old

• Have a minimum of 5,000 followers

• Comply with our TikTok Shop Content Policy and TikTok Community Guidelines, and all other TikTok Shop policies

• Have no prior record of having e-commerce permissions revoked by TikTok Shop, or being associated with accounts that have had e-commerce permissions revoked by TikTok Shop.

Permitted products for the Tik Tok Shop.

Of course, not every product may be sold on the TikTok Shop site. You should therefore inform yourself in advance about TikTok's product guidelines. As different products are also permitted in different countries, you should also keep an eye on this. Here is a list of products, sorted by category

1. Harmless product categories

• Fashion: clothing, shoes, accessories, jewelry.

• Beauty and cosmetics: make-up, skin care products, hair care products.

• Household goods: Decorative items, kitchen accessories, furniture.

• Electronics: gadgets, smart home devices, headphones.

• Fitness and health: sporting goods, fitness equipment.

• Toys and entertainment: toys, board games, collectibles.

• Food and beverages: ready-to-eat foods, snacks, non-alcoholic beverages.

• Books and magazines: printed and digital editions.

2. Restricted product categories.

• Alcohol: In many countries, the sale of alcohol via TikTok is restricted or prohibited.

• Medicines: Prescription medicines or certain healthcare products are often banned or heavily regulated.

• Tobacco products and e-cigarettes: The sale of tobacco products, e-cigarettes and similar items is not permitted in most cases.

• Food supplements: Food supplements may often only be sold if they comply with the legal requirements of the respective country.

3. Prohibited product categories.

• Counterfeit or imitation products: Counterfeit brands or unlicensed replicas are prohibited.

• Weapons and ammunition: All types of weapons, ammunition and explosives are strictly prohibited.

• Hazardous chemicals: Products containing or associated with hazardous chemicals are not permitted.

• Narcotics and drugs: The sale of illegal drugs, drug paraphernalia or other prohibited substances is not permitted.

• Living creatures: The trade in live animals is prohibited.

• Illegal services: Services or products that are illegal or in violation of applicable laws may not be sold.

• Offensive content: Products that are considered obscene, violent or discriminatory are also prohibited.

Popular product categories.

There are certain products on TikTok that are in higher demand than others and therefore sell better. Some interesting product categories are listed below. However, before you decide on a product, you should explore the marketing possibilities of the product. Short videos can be an effective way to promote popular product categories on TikTok.

1. Beauty and cosmetic products.

Cosmetics are an excellent choice due to their high marketing potential. Cosmetic products are also in high demand. So start marketing lipsticks, hair products or home care products in the TikTok Shop today.

2. Fashion.

Fashion items are also attracting a lot of attention. T-shirts in particular are very popular on TikTok. So find a suitable brand or start your own!

3. electronics and gadgets

4. fitness products

5. lifestyle products

6. toys and entertainment products

7. food and beverages

Advertising structure.

In order for an advertising video to be played organically to a large audience that also buys the advertised product at a high percentage rate, you need to follow a few steps and metrics.

Watch time is the most important metric. If you want to learn more about how to get your video seen by as many people as possible, take a look at this article. Here we’ll look at how to build an ad that maximizes sales:

Optimizing the shop page can enhance user experience and commerce integration on TikTok, making it easier for users to browse and purchase products.

Subtitles Subtitles are becoming increasingly important, and not just on TikTok.

On the one hand, they help to avoid misunderstandings, and on the other, they emphasize important information. The brain processes content better if it is conveyed on several sensory levels.

Short promotional videos Although videos of up to three minutes in length are now possible, the key to successful promotional content still lies in short, memorable clips.

It’s about implementing creative ideas without resorting to typical advertising messages. Instead, the focus is on emotional storytelling - advertising should hardly be recognizable as such.

Diversity in content Different scenes: Think like a movie director on TikTok. Create a concept, film several sequences and edit them into a dynamic clip.

Change camera angles: Using different angles makes videos more visually interesting.

Promote interaction with a call to action:

There should always be a clear call to action at the end of a video that encourages viewers to subscribe to the profile or make a purchase decision.

Emphasize USP: The video should convey why it makes sense to follow this brand. Authenticity and honesty are crucial here.

User-generated content (UGC) Content from a user’s perspective lends the campaign more credibility.

Perfect technology is not decisive here - original and humorous ideas should be the focus.

TikTok Live Shopping.

You’ve probably already seen a TikTok livestream in which products are advertised, for example a candy store.

In this example, a person packs the incoming orders, which is used as advertising to sell more products.

These Lives also strengthen brand authenticity. The possibilities for promoting a product in Lives are endless.

For example, you can start packaging streams as described above or streams in which you explain or demonstrate your product.

The most important thing is that you draw attention to the product and reach as many viewers as possible. Providing adequate support during these live shopping events is crucial to enhance customer satisfaction.

Advantages of the TikTok Shop.

The TikTok Shop offers several advantages over conventional online stores, for both the product owner and the creator.

Firstly, brands can outsource marketing and only have to pay a small commission per sale instead of huge marketing costs.

In addition, brands can reach a huge target group on TikTok to implement and strengthen their own brand name.

Since the shopping experience is handled purely on the renowned TikTok site, the inhibition threshold to buy a product is lowered.

Firstly, it takes less time as you don’t have to visit an external site, and secondly, the confidence that the product will really arrive is much greater.

To ensure the best user experience, it is important to keep the app updated to the latest version.

In addition, TikTok is first and foremost an entertainment platform. Advertising triggers a desire to buy that would not normally have come about, as the user is not on a pure shopping site.

This is why purchases are made on TikTok that would not normally have been made.

Brands and influencers also do not have to start an extensive search for marketing partners, as it is much easier to find each other on TikTok.

Content strategies.

Of course, there are various strategies for drawing attention to a product.

1.The first is through authentic storytelling. Tell a story about the product instead of promoting it directly. This disguises your intention to sell products so that you can hold your viewers’ attention for longer. For example, show how the product offers you added value in everyday life.

2.You can also create before and after videos. This type of content works well because it clearly shows the result and gets to the heart of the product’s benefits.

3.Tutorials and instructions: Actively show how to use your product or demonstrate a problem that can be solved with your product. This shows a real benefit and is less promotional.

4.Unboxing videos: Unboxing videos show the product in detail and increase the attention of your viewers. This advertising option works particularly well with exclusive products.

5. Write a customer review. People buy from people. When you offer a good review, people trust the product more, which leads to more sales because they have received an explanation from a human. Addressing technical difficulties with order management stuff can also improve the overall functionality and user experience.

Successful case studies.

TikTok Shop is a real goldmine for both the company and creators. Some companies are even achieving record monthly sales in the millions from TikTok Shop alone. Here are some examples:

• MySmile: MySmile generated one million euros in sales from their teeth whitening cream in the first 3 months through the TikTok Shop. To learn more about the company and their TikTok strategy, you can read more here.

• Made by Mitchell: Makeup artist Mitchell Halliday increased his sales in 3 months tiktok store by 400 percent, which is an outrageous amount. You can find out more here.

Conclusion.

The TikTok Shop is a huge opportunity for anyone, whether you're a streamer, creator or seller. Many people get rich overnight. So it's definitely worth giving it a try, even if it's not quite right at the start.

MEET FINN

Over the past few years, I’ve explored various niches, experimented with different content types, and learned from both successes and failures. I own a TikTok Channel with more than 70 000 followers. Now I want to teach others, how to build presence on this platform.