The Best TikTok Shop niches in 2024

The TikTok Shop is a centralized e-commerce platform that allows sellers to market their products directly on TikTok. This is done through various channels within the app, including in-feed videos, LIVE streams and a dedicated “Showcase” tab.

Through these multiple sales opportunities, the product presentation is directly integrated into the everyday user experience of TikTok users.

The concept is designed to seamlessly blend the boundaries between entertainment and shopping, with TikTok's powerful algorithm personalizing the content displayed to match users' interests and preferences.


The advantage of this approach lies primarily in the algorithm-based product discovery that makes TikTok so successful.

Statistics underline its effectiveness: 62% of weekly TikTok users engage in e-commerce activities and users are 1.5 times more likely to immediately buy something they have discovered on the platform.

Furthermore, for Generation Z in America, TikTok is now the main channel through which they learn about new food and drink products.

To successfully market products on TikTok yourself, it is particularly important to choose your product niche.

This determines the product area in which you want to market products. In this article, I would like to show you the best product niches for this.

Basics about the TikTok Shop.

Before I start, however, it is important to explain the basic idea behind the TikTok Shop. In certain countries, such as the USA, you can make in-app purchases directly in the TikTok app.

And best of all, you don't even need your own products to sell them. You can earn a hefty commission per sale via afilliate links.

If you want to learn more about the basics of the TikTok Shop, take a look at this article!

T-shirts.

Why are T-shirts such a good choice to sell? Simple. Everyone needs a new T-shirt from time to time.

That's why the potential target group is immense. What's more, they don't cost very much, so most people can afford them.

Together, this results in a large potential customer base. Your goal must therefore be to use organic content to reach as many people as possible who will buy your product.

To achieve this, it is important to add a personal touch. People buy from people. So bring in your expertise. It's not enough to simply take a few cool pictures or product videos, as these rarely lead to large numbers of views or sales.

Instead, introduce your product and explain why people should buy it. Get creative and jump over your own shadow. You can use this example as inspiration.

Gadgets.

You are probably familiar with product videos of useful gadgets that are offered under the hashtag #TikTokMadeMeBuyIt.

The special thing about these videos is that they are usually played out to a large audience, as there is very good interaction with the video, which automatically leads to higher sales figures.

Marketing in this niche is particularly easy. If the features of your product are already convincing, shoot a video with a currently popular sound and show what your product can do in particular.

You can also try to participate in current trends in your own way, which also increases the possibility of going viral.

Kitchen appliances.

Kitchen appliances are similar to TikTok gadgets. You can achieve an enormous reach through current food trends, which is also reflected in your sales.

You also shouldn't sell products that are too expensive, as you want to aim for a spontaneous sale on impulse.

That's why it's a good idea to entice customers to make a purchase with discount campaigns.

In marketing, it is particularly important to convey that the advertised product offers added value in everyday life and thus creates a reason to buy.

Whether you achieve this depends above all on your choice of product. So before you start, inform yourself in detail and take inspiration from successful TikTok Shop sellers.

Cosmetics.

Hardly any other industry is as well represented on TikTok Shop as the cosmetics industry. Whether lipsticks, acne cream or hair styling products, everything is sold in bulk.

Before you start, you should make a basic decision.

Do you want to sell products that are more for men or for women? At first you might think it's a clear decision for women, but think again.

There is much more competition for market share with women, as there are significantly more cosmetic products for women than for men.

I'm sure that if you go to your local drugstore, you'll find far more women's products than men's products. And this is also an opportunity to serve your growing cosmetics market for men.

Looksmaxing.

I didn't actually want to make this point. But I do believe that it is very different from the cosmetics niche.

In principle, you also sell cosmetic products, yes. But with a different marketing approach. Instead of marketing the product in the normal way, you use a trick.

Your marketing strategy is to sell your products to precisely those people who were previously less interested in fashion and beauty and to change that.

The aim is to bring about a change in these people. This person should think that now is the time to make a radical change to their life. And this will make them one of your most loyal customers.

You will reach a different target group than most other cosmetic product sellers, which will lead to less competition and more sales.

Toys.

If you reach the right target group, you can also sell toys for children very well. Especially during the Christmas season or special holidays such as Easter, you can generate a lot of sales.

Magnetic Minecraft blocks are an example of this. These allow you to build buildings or structures with blocks, just like in the video game Minecraft, only in the real world. Children in particular like this play option.

And parents naturally want to give children something that matches their passion.

In addition, you can also set high prices for the toys that appeal to TokTok users emotionally, as a deep desire to buy has been created.

I can also use this example to illustrate the virality of such videos. Since Minecraft triggers an emotion in many people, the watch time for such videos is often quite high, which is synonymous with many views and sales.

Sports gadgets/yoga.

The fitness scene is booming. So is the demand for fitness products. You could sell nutritional supplements or small fitness gadgets. Another option is to focus on yoga, as this is a target group that is very willing to buy.

In general, it can also be said that the fitness scene has a high willingness to buy because they are usually older and have a constant income.

Fitness products should therefore be worth a look.

Learning gadgets.

Learning plays a particularly important role for young people and children. At a young age, top performance must be achieved at school or university/training in order to have the best possible chances and opportunities in life.

Parents know this too. That's why a good education is so important from a young age, and learning gadgets can be a welcome help.

Or older students, whose eagerness is already higher, are also very willing to buy gadgets, as it is important for them to do well in their final grade. This results in a high level of interest in your products, which means high affiliate commissions.

Marketing is also interesting. I personally can think of several possibilities. For example, you can demonstrate the product in use or explain exactly why this learning gadget means an improvement in learning behavior or a better performance in tests.

Conclusion.

Choosing a product niche on the TikTok Shop is crucial as it will affect your marketing strategy, your video views and ultimately your sales and commission levels.

This can determine whether you earn a few hundred euros with these products or thousands and thousands.

That's why you should take a close look at the possible products and also take inspiration from successful sellers.

MEET FINN

Over the past few years, I’ve explored various niches, experimented with different content types, and learned from both successes and failures. I own a TikTok Channel with more than 70 000 followers. Now I want to teach others, how to build presence on this platform.